Reza Kia
Senior Product Designer
I make complex appsfintech flowscrypto trading
feel simple.
What I do
Four things, Done well.
- Component
User Interface
Flows to pixel-perfect UI.
- Component
Design Systems
Tokens teams actually reuse.
- Component
UX Research
Talk, test, measure.
- Component
UX Strategy
Fuzzy idea to clear roadmap.
+5Years of experience
+4Industries shipped in
4Design systems created
Case studies
Four case studies, told end to end.
-
Smoother KYC and onboarding for a crypto app
People were quitting at the ID check. I reworked KYC and onboarding to ask for less up front and explain the rest, so new users reach a verified account on a shorter path.
Read on Behance
-
Turning Instagram posts into products
Digify sellers already show their products on Instagram. This flow turns those posts into store listings in a few taps, cutting the time to add a product by 30%.
Read on Behance
-
Garnet, one system for every screen
Garnet is the design system behind Digify: shared tokens, components and rules that keep every screen consistent and help the team ship faster.
Read on Behance
-
An app to sell anything
Sell Anything is a Calistu project for listing and selling any kind of item, designed end to end for web and mobile.
Read on Behance
Design × AI
Drawn in Figma. Built with Claude.
This site was made the same way.
Path
Five years, five products.
-
1 yr 5 mos
- Led the core crypto exchange experience, from discovery to delivery.
- Redesigned onboarding and KYC: 55% → 76% finished basic KYC.
- Designed crypto-backed lending: collateral, repayment and liquidation.
- Designed Toman investment and wallet profit & loss.
- Ran user research, usability tests and behavioral analysis.
-
6 mos
- Redesigned MyIrancell user journeys.
- Built design systems for several digital products.
- Designed an internal support app for remote diagnostics.
-
2 yrs 1 mo
- Cut cart abandonment by 6%.
- Cut the time to add a product by 30%.
- Designed and kept up design systems for two large products, including Garnet.
- Polished micro-interactions across the product.
-
7 mos
- Researched and designed SaaS experiences for web and mobile.
- Built reusable design system foundations.
- Worked directly with the founders to turn goals into product.
-
4 mos
- Supported UX research and usability testing.
- Designed user flows, wireframes and high-fidelity UI.
- Worked with PMs and developers through implementation.
Daily toolsFigmaFigJamClaudeHotjarMetabase